Elden Ring The Board Game
Directed a teaser and two fully animated Kickstarter trailers, plus the complete visual asset suite, for Steamforged's Elden Ring board game campaign, reaching 1,000,000+ franchise fans and helping raise over £3,000,000 in funding.
The challenge was capturing the brutal, atmospheric tone of the Elden Ring IP while clearly communicating complex tabletop gameplay mechanics. I developed a cinematic visual language that showcased intricate miniature sculpts, game components, and gameplay flow in engaging 60-90 second narratives.
Beyond trailers, I created high-quality 3D product renders for marketing materials, social media content, and campaign updates, maintaining visual consistency across all touchpoints throughout the multi-month campaign.
The campaign reached over 1,000,000 franchise fans and helped drive the Kickstarter to raise more than £3,000,000 in funding, across the base game launch and subsequent expansions including Rot and Sorcery.
